Direct quote from Wikipedia, on Twilight:
Stephenie Meyer has stated that the apple on the cover represents the forbidden fruit from the Book of Genesis. It symbolizes Bella and Edward’s love, which is forbidden, similar to the fruit of the Tree of Knowledge of Good and Evil, as is implied by the quote from Genesis 2:17 that is quoted at the beginning of the book. It also represents Bella’s knowledge of what good and evil are, and the choice that she has in partaking of the “forbidden fruit”, Edward, or choosing not to see him. Meyer also says, “It asks if you are going to bite in and discover the frightening possibilities around you or refuse and stay safe in the comfortable world you know.” An alternative cover features Kristen Stewart and Robert Pattinson, the actors who play Bella and Edward, respectively, in the film adaptation.
Direct quote from Wikipedia, on New Moon:
The cover art of New Moon was designed by Gail Doobinin and photographed by John Grant. Meyer has expressed on numerous occasions that she had no hand in choosing the cover and said that she does not like it. She described it as “a very lovely ruffled tulip that means nothing at all”. Originally, Meyer suggested a clock image for the cover as she saw “time” as one of the most important themes of the novel. However, the artwork team that designed the cover chose the image of a tulip losing one of its petals, aiming to represent Bella losing a drop of blood.
Direct quote from Wikipedia, on Eclipse:
The book jacket features a torn red ribbon. Although it was supposed to be disclosed to the public in May 2007 at the Eclipse Prom, Barnes & Noble and Meyer’s official website premiered the newly released cover in March 2007, along with a preview summary of the book’s plot. The broken ribbon represents choice, as in the book Bella must choose between her love for the vampire Edward Cullen and her friendship with the werewolf Jacob Black. Meyer also stated that the ribbon represents the idea that Bella is unable to completely break away from her human life. Movie tie-in covers featuring Kristen Stewart, Robert Pattinson, and Taylor Lautner who portray Bella, Edward, and Jacob, in the feature film, were released in May 2010.
Direct quote from Wikipedia, on Breaking Dawn:
Meyer described the cover as “extremely meaningful” and said that she was “really happy with how it turned out”. The cover is a metaphor for Bella’s progression throughout the entire series; she began as the physically weakest player on the board, the pawn, but at the end she becomes the strongest, the queen.4 The chessboard also hints at the conclusion of the novel “where the battle with the Volturi is one of wits and strategy, not physical violence.”
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